e.l.f. Cosmetics

Power Grip Primer

A gel-based face primer that hydrates and smoothes the skin to help makeup stay put for longer.

How to apply

Apply to clean skin before makeup application.

When to apply

Morning

Seen on @kallan.renn

@kallan.rennKallan.renn provides an informative and relatable makeup tutorial, highlighting her favorite products like e.l.f. primer, Jones Road foundation, and various bronzers while emphasizing application techniques to achieve a specific look. She speaks candidly about her product preferences, such as liking soft matte concealers and avoiding certain types of lip liners, making the review feel like advice from a friend.