e.l.f. Cosmetics

Power Grip Primer

A gel-based, hydrating face primer that grips your makeup while giving your skin a natural finish.

How to apply

Apply to the face after skincare and before foundation, then let it set for 30 seconds before applying makeup.

When to apply

Morning

Seen on @itsbabykelz

@itsbabykelzIt's the best drugstore primer on the market, known for its incredible grip that keeps makeup in place all day.